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* It symbolizes rejection of the status quo and calls for political transformation led by young people.
* It symbolizes rejection of the status quo and calls for political transformation led by young people.
* Reflects deep frustration with his administration’s policies, governance style, and perceived failure to address youth concerns like:
* Reflects deep frustration with his administration’s policies, governance style, and perceived failure to address youth concerns like:
** Police brutality
** Lack of respect to human rights
** Unemployment
** Unemployment
** Increased Corruption
** Increased Corruption
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** Economic hardship
** Economic hardship
** Unfulfilled promises
** Unfulfilled promises
** Failed social systems eg Health and Education
** Failed social systems e.g Health and Education
** Education funding model that disadvantages the poor and young people in general
** Education funding model that disadvantages the poor and young people in general
** Increased disregard of law by government officials
** Increased disregard of law by government officials
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! Country / Movement !! Slogan & Context
! Country / Movement !! Slogan & Context
|-
|-
| Kenya (2007) || '''“Kibaki Must Go”''' — Let by then Member of Parliament '''“William Ruto”''', the protests demanding President Kibakis resignation while campaigning for the opposition.
| Kenya (2005/2007) || '''“Kibaki Must Go”''' — Let by then Member of Parliament '''“William Ruto”''', the protests demanding President Kibakis resignation while campaigning for then opposition https://www.tiktok.com/@shujaa.humphrey/video/7525012291369110790, https://www.facebook.com/honalinur/videos/this-is-president-william-ruto-in-the-2007-presidential-campaign-lecturing-the-t/1360666738598379/.
|-
|-
| South Africa (2017) || '''“Zuma Must Go”''' — protests demanding President Jacob Zuma’s resignation over corruption scandals.
| South Africa (2017) || '''“Zuma Must Go”''' — protests demanding President Jacob Zuma’s resignation over corruption scandals.
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* Youth feel ignored, marginalized, or exploited under current leadership.
* Youth feel ignored, marginalized, or exploited under current leadership.
* Points to unresolved issues such as:
* Points to unresolved issues such as:
** Police brutality
** Lack of respect to human rights
** High cost of living
** High cost of living
** Poor public services
** Poor public services
** Unjust labor laws
** Unjust labor laws
** Corruption scandals
** Unending Corruption scandals
* Symbolizes the desire for a fresh start and leaders who genuinely serve the people, especially the youth.
* Symbolizes the desire for a fresh start and leaders who genuinely serve the people, especially the youth.


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* The slogan is a peaceful political expression, rooted in democratic rights to dissent and demand change.
* The slogan is a peaceful political expression, rooted in democratic rights to dissent and demand change.
* Calls for non-violent protest and constructive engagement with governance processes.
* Calls for non-violent protest and constructive engagement with governance processes.
== ⚠️ See also ==
* Kenya Andani scandle https://www.bbc.com/news/articles/c8rjvvz0mzmo
* Lack of transparency in government https://africa.dailynewsegypt.com/kenyas-10-1b-manual-withdrawals-raise-transparency-concerns-budget-chief/
* Governament spending https://www.citizen.digital/news/controller-of-budget-raises-alarm-after-govt-spends-ksh95b-on-local-foreign-trips-n363787
* Public money theft https://www.reuters.com/article/world/third-of-kenyan-budget-lost-to-corruption-anti-graft-chief-idUSKCN0WC1I4/
* Church donations and money laundering https://www.france24.com/en/live-news/20250401-kenya-president-still-handing-cash-to-churches-despite-his-own-ban, https://cruxnow.com/church-in-africa/2025/03/bishops-in-africa-object-to-dirty-money-being-given-to-churches, https://www.capitalfm.co.ke/news/2025/03/president-ruto-hits-out-at-critics-over-church-donations/
* Police brutality https://theconversation.com/kenyas-police-still-kill-with-impunity-what-needs-to-be-done-to-stop-them-259326
== 🎯 References ==
* 2005/2007 Kibaki must go https://www.youtube.com/watch?v=Pp0iKzIqsTs
* Zuma Must Go https://www.sahrc.org.za/index.php/sahrc-media/news/item/606-south-africans-protest-against-zuma
* Hariri Must Go https://carnegieendowment.org/middle-east/diwan/2022/01/saad-al-hariri-has-announced-his-withdrawal-from-politics?lang=en
* Bashir Must Go https://www.aegistrust.org/bashir-regime-must-go-now-former-un-sudan-chief-attacks-latest-violence-sudan-government/
* Serzh Must Go https://hetq.am/en/article/55426
* Carrie Lam Must Go https://www.scmp.com/comment/letters/article/3039251/hong-kong-voters-have-spoken-carrie-lam-must-go
* Yanukovych Must Go https://www.foreignaffairs.com/articles/eastern-europe-caucasus/2013-12-11/yanukovych-must-go, https://www.dw.com/en/ukraine-revolution-exhausted-and-disoriented/a-17436799

Latest revision as of 21:07, 12 July 2025

Used in Kenyan Gen Z Protests 2024/2025

🔍 Meaning & Context

  • “Ruto Must Go” is a direct demand for the resignation of President William Ruto.
  • The slogan captures the desire for new leadership that prioritizes youth needs, fairness, and accountability.
  • It symbolizes rejection of the status quo and calls for political transformation led by young people.
  • Reflects deep frustration with his administration’s policies, governance style, and perceived failure to address youth concerns like:
    • Police brutality
    • Lack of respect to human rights
    • Unemployment
    • Increased Corruption
    • Poor governance
    • Economic hardship
    • Unfulfilled promises
    • Failed social systems e.g Health and Education
    • Education funding model that disadvantages the poor and young people in general
    • Increased disregard of law by government officials
    • Political tokenizm eg public money being dished out in harambees
  • Expresses a call for accountability and leadership change to pave the way for better governance and reforms.

🔥 Usage in Kenya

  • Chanted in mass protests, on social media, and displayed on banners and graffiti during the June 25th, 2025 demonstrations and beyond.
  • Expresses collective anger over perceived failures in government, including economic hardships and human rights abuses.
  • Used by youth activists, civil society, and opposition groups to rally support for change.

🌍 Similar “Must Go” Slogans Around the World

Country / Movement Slogan & Context
Kenya (2005/2007) “Kibaki Must Go” — Let by then Member of Parliament “William Ruto”, the protests demanding President Kibakis resignation while campaigning for then opposition https://www.tiktok.com/@shujaa.humphrey/video/7525012291369110790, https://www.facebook.com/honalinur/videos/this-is-president-william-ruto-in-the-2007-presidential-campaign-lecturing-the-t/1360666738598379/.
South Africa (2017) “Zuma Must Go” — protests demanding President Jacob Zuma’s resignation over corruption scandals.
Lebanon (2019) “Hariri Must Go” and “All Must Go” — calls for government overhaul amid economic crisis and corruption.
Sudan (2018–2019) “Bashir Must Go” — youth-led protests leading to the removal of President Omar al-Bashir.
Armenia (2018) “Serzh Must Go” — during the Velvet Revolution demanding the prime minister’s resignation.
Hong Kong (2019) “Carrie Lam Must Go” — protests against the chief executive’s policies and perceived erosion of freedoms.
Ukraine (2013–2014) “Yanukovych Must Go” — Euromaidan protests leading to the president’s ousting.

🎯 Why This Slogan Resonates

  • It is simple, clear, and focused — making it effective for rallying people.
  • Expresses a non-negotiable demand for accountability and change.
  • Gives a face to grievances, making the movement’s target clear.
  • Helps unify diverse groups around a common political goal.
  • Youth feel ignored, marginalized, or exploited under current leadership.
  • Points to unresolved issues such as:
    • Police brutality
    • Lack of respect to human rights
    • High cost of living
    • Poor public services
    • Unjust labor laws
    • Unending Corruption scandals
  • Symbolizes the desire for a fresh start and leaders who genuinely serve the people, especially the youth.

⚠️ Important Considerations

  • The slogan is a peaceful political expression, rooted in democratic rights to dissent and demand change.
  • Calls for non-violent protest and constructive engagement with governance processes.

⚠️ See also

🎯 References

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