Used in Kenyan Gen Z Protests 2024/2025

🔍 Meaning & Context

“Ruto Must Go” is a direct demand for the resignation of President William Ruto.
The slogan captures the desire for new leadership that prioritizes youth needs, fairness, and accountability.
It symbolizes rejection of the status quo and calls for political transformation led by young people.
Reflects deep frustration with his administration’s policies, governance style, and perceived failure to address youth concerns like:
- Police brutality
- Lack of respect to human rights
- Unemployment
- Increased Corruption
- Poor governance
- Economic hardship
- Unfulfilled promises
- Failed social systems e.g Health and Education
- Education funding model that disadvantages the poor and young people in general
- Increased disregard of law by government officials
- Political tokenizm eg public money being dished out in harambees
Expresses a call for accountability and leadership change to pave the way for better governance and reforms.

Chanted in mass protests, on social media, and displayed on banners and graffiti during the June 25th, 2025 demonstrations and beyond.
Expresses collective anger over perceived failures in government, including economic hardships and human rights abuses.
Used by youth activists, civil society, and opposition groups to rally support for change.

Country / Movement	Slogan & Context
Kenya (2005/2007)	“Kibaki Must Go” — Let by then Member of Parliament “William Ruto”, the protests demanding President Kibakis resignation while campaigning for then opposition https://www.tiktok.com/@shujaa.humphrey/video/7525012291369110790, https://www.facebook.com/honalinur/videos/this-is-president-william-ruto-in-the-2007-presidential-campaign-lecturing-the-t/1360666738598379/.
South Africa (2017)	“Zuma Must Go” — protests demanding President Jacob Zuma’s resignation over corruption scandals.
Lebanon (2019)	“Hariri Must Go” and “All Must Go” — calls for government overhaul amid economic crisis and corruption.
Sudan (2018–2019)	“Bashir Must Go” — youth-led protests leading to the removal of President Omar al-Bashir.
Armenia (2018)	“Serzh Must Go” — during the Velvet Revolution demanding the prime minister’s resignation.
Hong Kong (2019)	“Carrie Lam Must Go” — protests against the chief executive’s policies and perceived erosion of freedoms.
Ukraine (2013–2014)	“Yanukovych Must Go” — Euromaidan protests leading to the president’s ousting.

It is simple, clear, and focused — making it effective for rallying people.
Expresses a non-negotiable demand for accountability and change.
Gives a face to grievances, making the movement’s target clear.
Helps unify diverse groups around a common political goal.
Youth feel ignored, marginalized, or exploited under current leadership.
Points to unresolved issues such as:
- Police brutality
- Lack of respect to human rights
- High cost of living
- Poor public services
- Unjust labor laws
- Unending Corruption scandals
Symbolizes the desire for a fresh start and leaders who genuinely serve the people, especially the youth.

The slogan is a peaceful political expression, rooted in democratic rights to dissent and demand change.
Calls for non-violent protest and constructive engagement with governance processes.

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